I started in computer science. Built my first PC at 10, was writing code as a teenager, and had every intention of spending my career inside a machine. Then something shifted — and I deliberately chose to spend the next 14 years learning everything I wasn't naturally good at: sales, marketing, public speaking, business strategy.
That pivot turned out to be the most valuable thing I ever did. I became the person who could sit in a room with engineers and actually understand what they were building — then walk into a hospital, a boardroom, or a sales meeting and explain it in a way that moved people. That's a rare combination in MedTech. It's the combination that built my career.
About 18 months ago, I did it again with AI. I rebuilt my entire workflow from scratch — not because I had to, but because I could see what was coming. A competitive brief that used to take a day and a half now takes three hours. Conference prep that required a team now takes one person two hours. I built these systems for my own work across Masimo, Philips, Modulim, and a global MedTech company. Now I'm teaching them.
This isn't theory. It's the exact playbook I run every week — built for the people who live in the same world I do: hospital corridors, quarterly business reviews, and 6am flights to cover a case.